Poetry In Voice - Adam Zinzan

Writing Canadian literary history with Poetry In Voice

CONTEXT: Poetry In Voice is Canada's national high school poetry program, introducing students to the world of poetry through in-classroom, online, and live event programming. I’ve worked with the program since its launch in 2009 to develop and maintain a strong visual identity across print, web, video and live events.

ART DIRECTION UX/UI BRANDING ILLUSTRATION

OPPORTUNITY: The project scope has included print and online marketing materials, teacher’s guides and other literature, event promotion, and social media presence, all in both english and french.

I recently completed a redesign of the organization's extensive web property, currently in development for launch in in Q4 2022.

An important design challenge was to keep students engaged in the content and offer an onramp for even the most literary-averse. The solution was to bring compelling visual elements to accompany the hundreds of poetic writing prompts and exercises presented to students through an expanding series of thematic collages. Here are a small selection of the many moving parts I’ve had the pleasure of creating for this national literary institution ■