A force of habit

In my first year of high school, I didn't make the basketball team. I did, however, make the jerseys for the basketball team — it was a vibe. From poster layouts to yearbook cover designs, I quickly became the go-to designer my high school didn't know it needed.

Over two decades on, I've had the opportunity to work with global institutions and local startups alike to create powerful brand experiences. I've worked closely with clients to launch dozens of successful brands, and I've learned a lot along the way: the successful brand builder is equal parts artist, teacher, therapist, and psychic.