Fostering a design-aware brand for
Love Child Organics
CHALLENGE: Manage the branding, packaging and web presence of health and community-minded Dragon’s Den startup, Love Child Organics.
ART DIRECTION UX/UI PACKAGING ILLUSTRATION
SOLUTION: From branding to custom illustrated packaging design, to web presence; the client drew on my unique skill set as an art director and commercial illustrator to create a cohesive and playful look for their expanding line of over 50 organic baby foods and snacks.
With an understanding that young parents place a high value on the advice of other parents, I worked with Love Child to develop a web property that goes beyond the product. By building a sense of community among their young parent customers, we strengthened their brand position as a customer-recommended, nutrition-focused offering built on real relationships.
Along with the ongoing management of online content, I also created print advertising appearing in top-tier magazines, including Today’s Parent ■
CLIENTS
CULTURE
401 Richmond
City of Toronto
Gladstone Hotel
Griffin Poetry Prize
Panam Games
Ryerson University
Scotiabank Nuit Blanche
MEDIA
Canadian Music Week
Discovery Channel
Eye Weekly
The Junos
The Toronto Star
FOOD & DRINK
Amsterdam Brewery
Gretzky Estates
Kiju
Love Child Organics
Peller Estates
Pilsner Urquell
WELLNESS
Blissco Cannabis
Centre for City Ecology
Doseology
Saturday Cannabis
Sproos Wellness
EXPERIENCE
Art Direction
Branding
Editorial Design
Illustration
Product & Packaging
UX/UI