Building an online home for Toronto's creative hub,
401 Richmond
CONTEXT: As one of the few remaining low-rise heritage buildings in Toronto's entertainment district, and the only downtown arts industry hub, 401 Richmond is a vital and well-loved institution in Toronto.
ART DIRECTION UX/UI
401RICHMOND.COM
OPPORTUNITY: I’ve worked with 401 on many projects over the years including exhibition designs, event promotion, way-finding signage and a video feature wall created for their Richmond Street lobby. Recently, I was invited to design their new online home, 401richmond.com. The site is content-rich and features tenant profiles, event listings, and an online virtual gallery.
As a community of creative tenants, 401 Richmond is truly a village within the city. Through a custom CMS backend, I designed and delivered a community-oriented web property that enables tenants to easily publish listings to the site’s events aggregator as well as manage their own public-facing profiles on the site, all without the need to burden building or IT staff ■
CLIENTS
CULTURE
401 Richmond
City of Toronto
Gladstone Hotel
Griffin Poetry Prize
Panam Games
Ryerson University
Scotiabank Nuit Blanche
MEDIA
Canadian Music Week
Discovery Channel
Eye Weekly
The Junos
The Toronto Star
FOOD & DRINK
Amsterdam Brewery
Gretzky Estates
Kiju
Love Child Organics
Peller Estates
Pilsner Urquell
WELLNESS
Blissco Cannabis
Centre for City Ecology
Doseology
Saturday Cannabis
Sproos Wellness
EXPERIENCE
Art Direction
Branding
Editorial Design
Illustration
Product & Packaging
UX/UI