Creating a flexible design system for
Sproos Collagen
CHALLENGE: Help Canadian brand Sproos navigate the health supplement market in Canada and the US to build brand awareness and educate customers on the benefits of collagen and MCT oil supplements.
ART DIRECTION BRANDING PACKAGING ILLUSTRATION
SOLUTION: Building on my experience in the natural health space, I was invited to ideate product concepts and create a packaging system to set the product apart in the competitive supplement market. Through a bold, friendly colour palette and custom illustrations, Sproos products pop on the shelf and have secured their place as a trusted, recognized brand in the supplement section of health food stores and large retailers including Whole Foods and Superstore.
My work with Sproos expanded beyond branding to include market research and consulting on new offerings including the addition of MCT coffee creamers and their popular line of protein bars with marine collagen ■
CLIENTS
CULTURE
401 Richmond
City of Toronto
Gladstone Hotel
Griffin Poetry Prize
Panam Games
Ryerson University
Scotiabank Nuit Blanche
MEDIA
Canadian Music Week
Discovery Channel
Eye Weekly
The Junos
The Toronto Star
FOOD & DRINK
Amsterdam Brewery
Gretzky Estates
Kiju
Love Child Organics
Peller Estates
Pilsner Urquell
WELLNESS
Blissco Cannabis
Centre for City Ecology
Doseology
Saturday Cannabis
Sproos Wellness
EXPERIENCE
Art Direction
Branding
Editorial Design
Illustration
Product & Packaging
UX/UI